Social media and digital technologies enable sales professionals to find new customers and motivate these customers to take action in more efficient and strategic ways.
This course enables both successful sales people and those new to the sales profession, to leverage powerful social media sales solutions designed to help you save time, save money and make money throughout the sales cycle from prospecting to referrals to closing sales.Social media and digital technologies enable sales professionals to find new customers and motivate these customers to take action in more efficient and strategic ways.
Unit 1: Social Media in the Sales Process
- An introduction to the 3Cs of social media selling model: Connect,
Convert, and Continue.
- An overview of relevant social media tools and their user
- Choosing the best social media platforms to achieve your unique
Unit 2: Strategic Referrals
- Building a powerful professional network online.
- Leveraging hidden features of LinkedIn to get introduced to new
- Generating referrals strategically through social media.
Unit 3: Closing the Deal
- Discovering a prospect's preferred communication style before you
- Uncovering buying motivations and hot buttons.
- Shortening the sales cycle by building trust online.
Unit 4: Selling While You Sleep
- Monitoring existing customers online to identify new sales
- Staying front-of-mind with customers and prospects.
- Establishing automated systems to generate new leads.